Growth
Building long-term relationships with your customers is mission-critical. But you need to do more than retain your most valuable customers – you need to grow them. According to Forrester Research, actively engaged customers are more satisfied, less likely to defect to competitors, and buy more – to the tune of up to 40%. They also buy more often and are more likely to recommend products to others. In short, they’re deeply and emotionally connected to the brand.
When it comes to growth, ACCENT has the tools and resources you need to get the job done. Our proprietary Continuous Engagement Improvement Process℠ is designed to help you build customer loyalty. Using a combination of tools and technology, we identify who your best customers are. Then, we apply advanced predictive modeling and decisioning techniques to develop and present targeted cross-sell and up-sell offers to keep them engaged. But we don’t stop there. We harness their knowledge of your products and enthusiasm for your brand to drive new product innovation, identify enhancement opportunities, and influence others.
From increasing purchase frequency to quantifying the lifetime value of your customers, we’ll help you build relationships that last a lifetime.
ACCENT Solutions
- Cross-Sell Campaigns
- Up-Sell Campaigns
- Loyalty Marketing Campaigns
- Innovation Communities
- Increased small business unit sales by 35% on behalf of a national telecommunications provider.
- Generated a 23% increase in overall revenue and a 12% increase in revenue per call on behalf of a consumer products manufacturer.
- Achieved a 14% increase in revenue on incentivized items during first year of program on behalf of a leading grill manufacturer.
- Increased call conversion rates for consumers that didn’t intend to purchase by 24% for a leading appliance manufacturer, despite a decrease in overall number of leads.
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The appliance manufacturer had internally managed its ESP marketing program since 1989 but saw limited success in the number of plans purchased and revenue generated over a ten year period. Additionally, the company’s strategic business priorities and technology platform limitations were further stalling growth. Still, the appliance manufacturer realized that a viable market opportunity existed. So it began the search for a Customer Engagement partner who had the expertise and depth of strategic, creative, and operations services to become an extension of the company’s marketing team.
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Category: Case Studies
EXTENDED SERVICE PLAN MARKETING DATA SHEET
Manufacturers today face many critical problems: shrinking profit margins, commoditization, and intense domestic and foreign competition, among others.
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Category: Data Sheet
