Today, consumers don’t wait for information to come to them. They actively seek it – especially when considering a purchase. In fact, the average consumer uses as many as seven different sources when looking to buy products and services but spends just a couple of days or less conducting that research. Yet, despite a wealth of available information, almost 30% of consumers report they don’t find enough data to help make their decision. The key to increasing purchase intent and driving qualified referral traffic back to your website is to provide timely answers to consumers’ questions whether on the phone, online, or in the social cloud.

When it comes to pre-acquisition, ACCENT has the tools and resources you need to get the job done. Our proprietary Continuous Engagement Improvement Process℠ is designed to help you identify and engage consumers even before they enter the sales funnel. Applying advanced customer segmentation, profiling and predictive modeling techniques, we identify characteristics of your best customers and create profiles to help identify similar prospects. Then, we use a combination of tools and technology to develop contact models and present targeted sales offers. To engage consumers at the point of first contact, we also embed click-to-chat functionally in targeted email campaigns, online banner ads and paid search ads. And we provide timely support across channels to provide consumers with immediate answers to their questions. For those consumers that aren’t yet ready to engage, we provide continuous nurturing to keep your brand at the forefront of their minds – guaranteeing that when they are ready, they’ll only think of you.

From providing store locator assistance to nurturing incoming leads, we’ll help you fill your sales funnel with the kinds of prospects most likely to become lifelong customers.

ACCENT Solutions

• Conversion Marketing
• Lead Management
• Store Locator Assistance